Nawabi Traditional is not just a brand; it is a true initiative dedicated to purity, trust, and a natural lifestyle. It was founded by Nawab Ali and his wife, Indian Mountaineer Rizwana Khan Saifi, with the mission of delivering genuine and pure natural products to people.
Nawab Ali is an experienced Agriculturist who holds a Master’s degree in Agriculture and has deep knowledge and expertise in natural and organic products. On the other hand, Rizwana Khan Saifi is a professional Mountaineer who has traveled across various mountainous regions of India and played an important role in discovering rare and authentic natural products.
Most of our products are sourced directly from the Himalayan and hill regions such as Jammu & Kashmir, Ladakh, Himachal Pradesh, and Meghalaya. We work directly with farmers and original sources without involving middlemen or traders, ensuring that every product reaches our customers with its true purity and premium quality.
To maintain the highest standards, our products are tested in reputed laboratories such as the National Institute of Food Technology Entrepreneurship and Management (NIFTEM). Some of our exclusive products are also sourced directly through official and government-approved channels from Kashmir and other regions of India, which further strengthens their authenticity.
The foundation of Nawabi Traditional began with a real experience — we noticed that many fake products were being sold in the market in the name of “natural” and “organic,” compromising people’s health. We first adopted pure natural products in our own lifestyle, experienced their benefits personally, and then decided to make these authentic products available to others.
Our mission is to provide people with a healthier, purer, and better lifestyle. We believe that people should not only earn well but also consume pure and healthy products. Nawabi Traditional is for those who value their health and want to live a luxurious yet natural lifestyle.
Our strongest identity is built on 100% purity, honesty, and trust. We do not rely heavily on paid marketing; instead, we grow through customer trust and positive feedback. Most of our customers return to us again and again — and that is our greatest pride.
